Founded in 1961, Gamak is one of Turkey’s leading brands in the production of electric motors. Known for its high-quality and durable motors, Gamak offers a wide range of products for various industrial applications. With over half a century of experience, the brand provides reliable and efficient solutions while maintaining its leadership position in the industry by utilizing innovative technologies in its production processes. Gamak motors stand out for their superior performance and energy efficiency, making them an ideal choice for machinery and equipment in multiple sectors.

To better communicate its expertise and quality to its target audience and gain a competitive edge in the market, Gamak chose Markethinkers in 2024 for SEO consultancy and SEO copywriting.

Getting Started with the Project

In January 2024, we initiated SEO and content marketing efforts to boost Gamak’s brand visibility and help the company outshine its competitors. We began by conducting a comprehensive analysis of the brand’s website performance, competitors, and the industry it serves.

At the start of our collaboration, we gathered critical data about the website and, based on our findings, identified areas that required both technical and content optimizations. Given the site’s unique infrastructure, we focused on making key technical adjustments and content improvements. One of our primary goals was to resolve cannibalization issues within the blog pages to ensure better search engine performance.

Strategy

At Markethinkers, we believe that SEO and content strategies should never follow a one-size-fits-all approach. Each brand deserves a data-driven, tailor-made plan. With Gamak, we developed a bespoke strategy based on specific insights and brand goals. Here’s how we structured our approach:

• In-depth Competitor Analysis: We conducted detailed analyses of Gamak’s competitors, mapping out their strengths and weaknesses. This allowed us to identify competitive gaps and tailor strategies to fill them.

• Comprehensive Keyword Research: We carried out extensive keyword research to understand the search behavior of Gamak’s target audience and uncover industry trends and opportunities.

• Content Strategy Development: After evaluating existing website content, we optimized current pages to enhance user value and created new content aligned with topical authority goals.

• Technical SEO Analysis: We performed in-depth technical audits, addressing issues affecting user experience and crawlability. We also created a roadmap to improve site speed and overall performance.

• Cannibalization Analysis: We identified and resolved issues where multiple pages were targeting the same keywords, ensuring that each page had a clear focus.

• Backlink Strategy & Toxic Link Optimization: We consistently optimized Gamak’s backlink profile by removing harmful links while acquiring high-quality backlinks aligned with the brand’s identity. This significantly boosted the site’s authority and rankings.

Project Goals and Achievements

At the start of our partnership, we set clear and ambitious goals to position Gamak as a leading brand in the digital space. Our primary objectives were:

• 25% increase in organic traffic

• 100% improvement in SEO visibility score

After comparing data from April-May-June 2023 to the same period in 2024, the results far exceeded expectations:

• 51.92% increase in organic traffic

• 283% increase in SEO visibility score

Additionally, we achieved substantial growth in other key metrics:

• 80.69% increase in total clicks

• 375.69% increase in total impressions

Number of Clicks:

Number of Views:

Keyword Rankings and SERP Performance

Our efforts significantly improved Gamak’s presence in search results:

• In May 2023, Gamak ranked in the top 10 for 80 keywords. By May 2024, this number soared to 270 keywords.

• In the top 100 rankings, the brand jumped from 1,908 keywords in May 2023 to 6,389 keywords by May 2024.

• Gamak’s performance in SERP features also improved dramatically, increasing from 72 keywords in May 2023 to 483 keywords in May 2024.

These achievements clearly demonstrate how a tailored SEO strategy, combined with quality content and strong backlink building, can significantly boost a brand’s digital visibility and competitive edge.

The Power of Tailored SEO & Content Strategies

Our collaboration with Gamak highlights how strategic SEO and content marketing can elevate a brand’s online presence, even in highly competitive industries. At Markethinkers, we focus on creating personalized strategies that address specific brand needs and goals, ensuring long-term success.

With a team of seasoned experts, Markethinkers serves businesses across various industries—from e-commerce and healthcare to tourism and automotive. If you’re ready to craft your next success story and boost your brand’s digital visibility, contact us today and let’s start your journey to the top!