Green Petition is a company that produces towels and peshtemals using 100% recycled fabrics. Operating with environmentally friendly principles such as being nature-friendly, sustainability, and zero waste, the brand is also highly sensitive to carbon footprint. Green Petition breathes new life into plastic bottles and waste fabrics, and sells its high-quality products made from these materials both in Turkey and internationally through its own website. The brand stands out with its efforts for our planet and has entrusted Markethinkers for its digital presence, receiving SEO and content consultancy services from our agency starting in 2021.Green Petition, as an e-commerce company, operates in a competitive market. Being aware of this fact, our experienced SEO consultants and content experts started working immediately in October 2021, in order to accurately identify the needs of our brand.
Getting Started with the Project
When we examined the industry our brand is in, we noticed that it has strong competitors in the international market and operates in a niche field of e-commerce. In line with this, we wanted to support our brand not only with SEO consultancy but also with SEO-friendly content writing. Accordingly, we started offering SEO consultancy services and content production in both Turkish and English to increase Green Petition’s visibility in the digital world.To establish our roadmap when starting the project, we conducted analyses that would enable us to identify the problems and improvement needs. Based on the results of these analyses, the performance data of greenpetition.com at the beginning of our partnership is as follows:
- Low organic traffic
- Inability to reach new users
- Insufficient conversion of website visits into sales
- Low domain authority compared to both domestic and international competitors
- Almost no organic traffic from category pages
- Lack of content on category and product pages
- Average site speed, but low core web vitals values
Based on the data we obtained using various tools, we identified the areas to focus on and the actions to be taken during the consultancy process. Afterwards, we informed Green Petition about our data and the roadmap we drew based on these data. We reached an agreement on the steps to be followed and started our work.
Strategy
Markethinkers, believing that digital marketing is both an art and a science, always creates its roadmap for brands based on data. Just like a scientific study, we developed our SEO and content strategy for Green Petition based on data.As Markethinkers, we can summarize the steps we aimed to take to make Green Petition stand out in the digital world as follows:
- Creating an information architecture for our website by producing SEO-friendly content
- Strengthening our authority through backlink acquisition
- Protecting the site authority with harmful link optimization
- Performing EEAT optimizations
- Fixing technical SEO errors and regularly monitoring these errors
- Increasing organic traffic and gaining a loyal readership through regular blog production
- Increasing conversion and sales rates
We have completed comprehensive keyword research and persona analysis that will help us achieve our goals by improving our SEO and content strategy. This allowed us to better understand and know our target audience. While designing the information architecture of our website, we created a structure based on the desires and needs of our users. We made adjustments to the existing category structure to ensure that our website is user-friendly and SEO-friendly. We have created a user-friendly category tree.When examining our competitors, we noticed that they included blog content on their websites. We knew that creating a blog section and providing content that would attract the interest of our target audience would be very beneficial in terms of generating traffic and increasing our visibility. Therefore, we have created a blog section on our website to provide content that meets the expectations of our target audience.We conducted technical SEO and backlink analysis. We analyzed our site speed according to Core Web Vitals metrics and provided improvement suggestions. Then, we started working on title and meta description optimization, creating SEO-friendly content for our categories, products, and static pages in both languages. For our product pages, we also proposed SEO-friendly content recommendations that would contribute to conversion rates and increase sales.
Project Goals and Achievements
The goals we aimed to achieve with the SEO and content marketing strategy we developed are as follows:
- 70% increase in organic traffic
- 50% increase in organic revenue
- 15-position improvement in average ranking
The results of the optimizations we implemented throughout the project brought over 1000% increase in organic traffic and a 507.47% increase in organic revenue. We successfully achieved a rapid rise in both total clicks and impressions, as well as in average ranking.When comparing the organic data obtained from the January-March periods of 2022 and 2023, the results of our efforts are as follows:
- Our brand’s organic traffic showed a 1289.14% increase.
- There was a 507.47% increase in organic revenue.
When we look at the period of March-April 2022 compared to the same period in 2023, the improvements we achieved in total clicks and average ranking are as follows:
- There was a 1,642.89% increase in total clicks.
- The total impressions increased by 2,508.16%.
The digital world has a vast population. For e-commerce companies operating in niche areas, it can be quite challenging to find the target audience within this crowd. This is exactly where Markethinkers comes in, leveraging years of experience working with brands from various industries. Regardless of your brand’s sector, we find the way to reach your potential users who make up your target audience. If you also want to gain visibility in the digital world and increase your sales, you can immediately get in touch with us, just like our brand Green Petition did!
