What Are Long-Tail Keywords?
Keywords have been one of the most prominent SEO factors since Google and other search engines began developing algorithms to structure search engine results pages. Using the best keywords can help your content remain relevant and informative, ensuring that your webpage ranks as high as possible on search engine results pages. Having a high ranking will mean that more users are able to find your content and visit your page, ensuring a stream of organic traffic makes its way to your website with every search and click on relevant search results!
As keywords have become such an important ranking factor, it is becoming more and more important that these keywords be understood and used correctly. There are a few different types of keywords that can be used, and one of the most effective and popular to use within your content are long-tail keywords. long-tail keywords are usually made up of around three to five words and they are the most specific types of keywords that you get. There is often less competition around these keywords due to the fact that they are very specific, and those who are competing against you for them may only be your competitors. This does not mean that ranking for them is easy or that you will get a lot of traffic from using these keywords, as they are only relevant to specific searches.
Are Long-Tail Keywords Important For SEO?
While long-tail keywords may not get the amount of traffic that short or medium keywords do, they are extremely important when it comes to your SEO. These keywords are more specific, and the organic traffic that they stream to your webpage may be of a higher quality compared to other kinds of keywords, increasing the conversion rate of sales. This is why it is particularly important for e-commerce websites to find the best long-tail keywords for their content as this can drive up sales and increase revenue. Long-tail keywords are vital for SEO and having a combination of all kinds of keywords will ensure that you are ranking for the most relevant searches and are likely to attract users who would enjoy the content on your webpage.
Why Should You Make Use of Them?
Long-tail keywords drive up the number of high-quality site visits that your page receives, as the more direct and unique keywords are suited to more specific search queries. The following are just a few of the reasons why ranking for long-tail keywords can be incredibly beneficial for your webpage and your SEO.
What Are The Benefits of Using long-tail Keywords?
- long-tail keywords are easier to rank for: Due to the fact that fewer brands or businesses would be competing for the more specific keywords, they are often a lot easier to rank for compared to shorter and more frequently used keywords or phrases. As they are easier to rank for thanks to having less competition, your chances of ranking highly on search engine results pages increases when using these kinds of keywords!
- They attract high-quality traffic: When you rank for a more specific keyword, though the traffic may be less, the type of traffic that is streamed to your webpage is of a higher quality. If a user is searching for something more specific, it is easier for them to find you, especially if they are searching for exactly what you are offering. long-tail keywords draw in users that are searching for exactly what you are offering, making it much more likely that they will purchase an item or complete the desired action!
What Are Examples of Long-Tail Keywords?
There are many different kinds of long-tail keywords examples, and the type of keyword or phrase that you use depends entirely on the content that you are creating. If you are an online clothing store and you are looking to create blog content around specific cleaning products that are also environmentally friendly, a long-tail keyword to use would be something along the lines of ‘Environmentally friendly clothing detergents’ or ‘clothing cleaning products that are environmentally friendly. These long-tail keywords contain an assortment of information and specify a particular niche within the clothing market!
How Do Long-Tail Keywords Work?
When thinking about how to use long-tail keywords, it is important to understand how they work and function. When compiling long-tail keyword research, you will need to learn more about both your product and the market in which you are selling it. This understanding will ensure that you use the best and most thought out words and phrases that will both capture the attention of search engine crawlers and ensure that your content is well structured and informative. long-tail keywords work by focusing on a certain topic and specific elements within this topic, narrowing it down further and becoming more direct and unique. The uniqueness of the phrase ensures that it will only attract and rank for certain searches, ensuring that you rank higher than those who are only using short-tail keywords.
Are Long-Tail Keywords Able to Help Boost Traffic and Conversions?
When looking at how to research long-tail keywords and come up with the best kinds of keywords to suit your product, service or offering, it is imperative that you find words or phrases that can help you convert site visits into actual purchases. One of the best benefits of long-tail keywords is that they drive high-quality traffic to your site, and if you have a product or service that is being specifically searched for, you are more likely to get a sale compared to users who use less direct searches. The following are a few reasons why long-tail keywords help to boost traffic and conversion rates on web pages.
Easier to Rank
It is far easier to rank for a long-tail keyword compared to short and medium tail keywords, as there is less competition for these different words and phrases. Shorter and less direct words are used more often and therefore more websites would want them and try to rank for them. If you are trying to rank for something that has less competition, you are more likely to rank higher on search engine results pages!
Targets The Audience Better
As you become more specific with the keywords that you are using, you are targeting a more specific group of people. Though many assume that this is actually a negative aspect of using long-tail keywords, it is actually extremely beneficial as the keywords and audience you are using and targeting are more likely to purchase the kind of product or service that you are selling! By targeting specific and smaller groups of people, you can actually increase the amount of money you are making.
Less Expensive Advertising
As your target audience gets smaller and more specific, the marketing tactics that you use can be less broad and more catered towards a very specific group of people. This targeted approach reduces the amount of money that you spend on marketing to a wider demographic and to people who may not be interested in the type of product or service that you have to offer. This is significant and it can make a huge impact on the amount of revenue and turnover a brand or business makes!
What Is The Difference Between Long-Tail Keywords and Short Tail Keywords?
Long-tail keywords and short tail keywords are two different kinds of keywords that content creators can use to attract search engine crawlers and rank for specific search results. Long-tail keywords are longer and they are made up of three to five words, depending on the context and the type of phrase that it is. long-tail keywords will attract less traffic as they will only be used for very specific searches, but the quality of the traffic you receive will be higher compared to shorter keywords or phrases. The difference between long-tail and short-tail keywords in SEO are relevant to understand when looking at how you can improve your ranking and draw in more organic traffic. While short-tail keywords may appear in searches more often, long-tail keywords are how you can attract your niche market and those who are more likely to purchase your product or service. Having a combination of long-tail and short-tail keywords can make all the difference when it comes to your SEO, and it is very important to understand how each of these different keywords affects the content and your rankings!
What are The Tools of Finding Long-Tail Keywords?
Ahrefs
When it comes to keyword research, one of the top tools on the market is the Ahrefs keyword research tool! This tool is able to compile the most relevant keywords, and specifically has a ‘Questions’ selection that you can use to find longer and different kinds of keywords and phrases. Another great way to look specifically for long-tail keywords is to increase the volume of the search, where hundreds of different keywords, and their statistics, will show you how valuable a certain word or phrase is! By using this tool, you are able to easily find the most relevant and most popular long-tail keywords around!
SEMRush
With the SEMRush keyword magic tool, long-tail keywords can be easily found and analysed, with the best and most relevant keywords or phrases for your specific topic shown through thousands of results! There are a number of different filter options that can be used with the SEMRush tool, making it easy to find long-tail keywords. Another great way to use this tool is to do an audit of your competitor’s website and find the different keywords that they are using, seeing what kinds of phrases are the most effective.
LongTail Pro
One of the most popular and specific long-tail keyword tools in LongTail Pro! This handy SEO tool comes with a whole bunch of different features that can help you to manage your SEO on your website. For those who are looking for specific long-tail keywords, this unique platform has a very specific feature to ensure you find the best and most effective long-tail keywords around! This tool works by finding different long-tail keywords through using a seed word that will then generate hundreds of different long-tail keyword suggestions. This ensures that the keyword is both relevant and that it will help to improve your ranking on search engine results pages.
How Markethinkers Can Help You To Do Long-Tail Keyword Research?
When it comes to SEO and finding the most reliable and relevant keywords for your brand or business to use, we here at Markethinkers have a team of professional SEO consulting and SEO copywriting experts who are ready to assist you in finding the perfect long-tail keywords to help you gain traction and organic search hits! With the constantly changing and evolving world of SEO, having a team on your side who are able to provide you with the latest information on the ins and outs of the industry is priceless! With the high returns seen on the return of investment when looking at keyword marketing, it can be incredibly beneficial to have a marketing team on your side. For a marketing team who understands you and the ever-evolving world of marketing, look no further than our team here at Markethinkers!
