What are SEO Tools?
Search Engine Optimization is the process of optimizing your webpage according to predetermined ranking factors that influence how your page is ranked on search engines like Google. This is a very important process because where your website ranks on a search engine can greatly influence the amount of traffic that your webpage receives. SEO tools refer to the different things that we use to analyse and manipulate our content to ensure that it is ranked as highly as possible. These tools are necessary to target the strengths and weaknesses of a web page and many of these tools have been structured to provide comprehensive information on how to improve the SEO of a webpage or website. As online platforms become more common and the competition between rankings and webpages increases, it is now more important than ever to have the correct tools to manage your SEO.
With over 200 ranking factors used to determine how a page is ranked, there are hundreds of different types of top SEO tools that are used to investigate a page and pick up on each of the nitty-gritty details that may provide insight on how your SEO can be improved. Whether you are looking to develop on how you use SEO tools or are just starting out and are hoping to become familiar with the different tactics involved in search engine optimization, it is important to have a basic understanding of how SEO tools can impact your page’s visibility and why they are so necessary.
What is the purpose of using an SEO tool?
There are several different kinds of SEO tools that each have different purposes and functions, but the main thing that an SEO tool should do is help to increase the rankings of a webpage. There are many ways that this can be done and with the help of SEO consulting and SEO copywriting firms like Markethinkers, as well as with a few SEO tools on hand, this can be done effectively, ensuring an increase in traffic and rank!
One of the first things to consider and look to find out about is your competition. Now, you may be thinking that this has to cross one or two ethical lines, but it is actually something that is very common and there are a number of different SEO rank tracking tools out there that can help you to analyse your competition and observe things like the keywords they are using and whether or not their SEO tactics are increasing their visibility. By being able to see exactly what keywords and backlinks they are using, you can adapt what they do well to suit your own requirements and improve in areas where they may be lacking. This could help you to blow the competition away and ensure you become the top supplier in your industry.
Another purpose of SEO tools is to analyse what your problems are and figure out the best course of action to rectify these issues. This is often referred to as an SEO audit and there are a variety of SEO tools that are specifically used for this reason. There are many SEO audit tools that often cost a lot of money, specifically the tools that analyse and create comprehensive and detailed reports. It is however possible to use free SEO audit tools and still gain a wealth of knowledge on the issues that plague your site, so do not be drawn in by high price tags!
The final reason for using SEO tools is one of the most important and it has to do with keyword formulation. Keywords are an incredibly important feature on a webpage and they are often the first things that web crawlers and search engine bots use to determine what your content is about and rank it according to this information. SEO keyword research tools work by analysing things like user intent which then leads to high ranking keywords being formulated for you to use on your page, increasing the visibility and rank of your webpage.
The above are just a few of the different functions of SEO tools and why they are important to consider when using these tools on your webpage or website. It is often hard to analyse the results that these tools give out and this is why the help of a marketing agency like Markthinkers can make all the difference when creating and analysing SEO tactics for a webpage!
What can be done with SEO Tools?
There are several things that can be done with SEO tools, from keyword checking to SEO audits. There are so many different kinds of SEO tools out there, each designed to function and improve your web pages ability to be seen and ranked by search engines. When creating a webpage, it is important to see what your competition is doing, both in terms of their strengths and their weaknesses. One of the most sought after types of SEO tools is responsible for analysing and tracking your competitors progress and giving you information to adjust your page accordingly. This process is done to ensure that you do not make the same mistakes as your competition!
Along with being able to determine your competitor’s strengths and weaknesses, your own content and webpage also need to be tracked and your progress outlined and analysed. Some of the most advanced SEO tools have been designed to track and analyse the progress of your own page to see what you have improved on and what may still need a bit more work. Analysing your own work is such an important thing to take into consideration and keeping track with any one of the SEO checker tools would be incredibly beneficial in outlining the progress of a website in the world of SEO.
Another important thing that can be done with SEO tools is that they can actually be used to visualise your data! This important process is called data visualization and it transforms often confusing numerical data into information that is presented in things like charts or graphs. This is incredibly useful if you need to present SEO data to potential clients or even outline targets to investors, and the representation ensures that it is easy to read and analyse! There are many SEO tools that are used to do this and they can be an important and impactful part of your presentation process.
What are SEO Tools based on their intended use?
On-page SEO Tools
On-page SEO refers to the practice of optimising the actual content displayed on your web page. The way your content is structured, the words that are used and where they are placed and even the meta titles and descriptions all influence and make up on-page SEO. Every aspect of your page that is on display falls into this category, meaning that it is probably the most important type of SEO and a lot of focus should be placed on this content.
Onpage SEO tools are focused on increasing your search engine optimization while still ensuring that the user’s experience is not compromised. On-page SEO tools are designed to help you analyse your content to ensure that it is optimised in the correct way to boost your search engine rankings. Issues that have to do with your data and information, for example, a lack of meta titles or alt tags for your images would be picked up by these kinds of tools. As SEO has moved away from technical issues and has looked to ensure that user experience is also taken into account, problems such as missing pages or broken links are also something that will be picked up on by on-page SEO tools.
Technical SEO Tools
When speaking about technical SEO we are referring to the different actions that are performed to create a better user experience as well as the different features that help search engines crawl a web page. Technical SEO tools are designed to analyse the way that your website is structured and check things like the speed that the page loads. These are just two of the many aspects that relate to how technical SEO tools can lead to your web page being ranked higher on search engines.
Analytics SEO Tools
An SEO analysis tool is a type of software that will be able to gather data and information about your webpage and compile a report that outlines both its strengths and weaknesses. These types of organic SEO tools will help to increase the amount of traffic to your webpage by examining how you can improve your SEO. This is an incredibly important type of SEO tool and it is recommended that every webpage that is looking to increase organic traffic use one of these SEO tools.
Metric SEO Tools
These types of SEO tools measure the most important metrics on your page, from the amount of organic traffic your page receives to the number of different backlinks you have. Metric SEO tools are tools that are responsible for monitoring the performance of a page over a certain amount of time, analysing and reviewing different elements and features and then compiling data for you to review and use to increase your rankings. These types of SEO tools are incredibly important, particularly if you are looking to locate issues on your page and fix them.
SEO Keyword Tools
SEO keywords tools are the most effective and quickest way to find the best keywords to use on your webpage. Keywords are some of the most important metrics to analyse as they are the first thing that search engines register when crawling your webpage. The keywords you use are what a crawler will use to analyse your page and so it is imperative that you use information and keywords that match what your content is about. Not only is it important you use the correct keywords, but the intent behind each word is also another factor that the SEO keyword tools will be able to register.
SEO Audit Tool
Just like any other kind of audit, an SEO audit is there to find any errors that may occur on a page and report them back to the owner of the page. SEO Audit tools are one of the most commonly used types of tools as they are responsible for analysing and reporting faults that could be found within your content, backlinks and any other element on your page. SEO audit tools are important to ensure high rankings as search engines will register faults on a page as a negative ranking factor and this may decrease where you rank on search engines. To be sure that errors on your page are not the reason for low rankings, performing an audit on a page can clear up any inconsistencies that may have occurred while the page was being developed.
SEO Software Tool
For those who are hoping for a broad analysis of their SEO and ranking elements on their webpage, SEO software tools provide a broad spectrum of insights that are presented to a webpage owner in the form of an analysis. These types of tools are there to pick up on any inconsistencies on your web page and provide strategies to improve on these elements. Websites and web pages that have been analysed by an SEO software tool are often ranked higher than pages that are not analysed by this kind of software and so this tool is considered important for SEO analysis.
What are the types of SEO tools?
Paid SEO Tools
For those who need detailed and extensive help with regard to their SEO issues, it may be best to find a paid SEO tool that could help you to fix and restructure the SEO elements and factors on your page. As SEO and search engine rankings become more important and valuable, it is now pertinent to have a team behind the scenes helping you to reach your SEO and search engine ranking goals! The following are a few of the best and most effective paid SEO tools out there today!
Moz Analytics
Those who are looking for the perfect SEO analytic tool should look no further than Moz Pro. This SEO tool has a number of different features that can be sued to analyse your web pages SEO and search engine ranking. One of the most used features is the page optimisation feature that tells you exactly what to do to improve the SEO of your webpage! This handy tool ensures that you are equipped with all the necessary information to improve your rankings, SEO and the amount of organic traffic that is directed to your page!
Searchmetrics
Searchmetrics is an SEO tool that offers users insight with regard to their SEO tactics. Searchmetrics offers invaluable information with regards to the different metrics that are present and measured by search engines. This tool is extremely valuable for those who are hoping to come up with tacts to increase ROI and the amount of traffic that makes its way to a web page.
SEMRush
For those who are looking for an easy SEO tool to use to compare your website with another, SEMRush offers a domain vs domain tool that is considered to be one of the best when it comes to comparing websites and web pages with competitors. This information is all compiled into an analytics report that can then be used to make changes to your page based on the information provided. Another handy tool offered by SEMRsuh is the on-page SEO checker tool that allows for one to easily monitor search engine rankings and make changes according to the recommendations provided based on the performance of your page.
SEO Monitor
SEOMonitor is an SEO tool that can be used to monitor and analyse content on your web page. One of the most commonly used features that this software produces is the SEO tracking tool, which closely monitors and analyses features that impact your rankings. Being able to clearly see this data ensures that you are able to make concise decisions about things like keyword frequency, backlinks and any other aspects that have to do with your SEO! This tool has a free trial option to try out before you purchase it, ensuring that you get a handle on what they¥ tool is all about before making a purchase.
Majestic
Majestic is an effective SEO tool that has a number of different features that can be used to improve web pages rankings. One of the top tools that majestic offers is the Majestic Million, which lets you see the top million websites! Along with this unique feature, Majestic is able to audit the backlinks of competitors and analyse the quality of backlinks, ensuring that every element on your page is geared towards increasing your rankings on search engines. Majestic can be paid for annually or monthly to suit your specific needs and there is a free trial available that allows for you to see whether or not it will be profitable to purchase.
Ahrefs
Ahrefs is one of the top SEO tools around and in particular, the Ahrefs site audit tool is one that is used by many different companies to analyse and improve on ranking elements that are influencing your webpage. While the audit tool is popular, there are many different kinds of other tools that can be used when you purchase an Arefs subscription, you will be able to see your Google search console data directly, track projects and even spot changes in SEO metrics. Ahrefs is used by many different businesses and is considered to be an advanced SEO tool, and even though it is a paid tool, it is extremely popular. Customers who are hoping to use the products offered by Ahrefs will be able to choose between an annual or monthly subscription plan.
Ryte
If you are attempting to improve on and understand more about user experience, Ryte is the SEO tool for you! This tool works around a 6 pillar approach that focuses on SEO, quality assurances, performance, sustainability, accessibility and compliance. To gain a better understanding of the platform before making a purchase, this tool offers users a free demo so they are able to see what can be done with this tool before committing and making a purchase. This tool is considered to be one of the best when it comes to growing visibility and increasing traffic as the focus on user experience both ensures that customers have a good experience and that web crawlers do not find any issues with the on-page SEO.
Free SEO Tools
You do not have to fork out a ton of money to gain knowledge and insight on your web pages SEO issues! There are many different free SEO tools that have been designed to help users and web pages with SEO issues and problems. The following are just a few of the best ranked free SEO tools that could help to improve the visibility and functionality of your website!
Google Search Console
One of the best online SEO tools is the Google search console and is one of the top-rated SEO review tools. This tool is free to anyone who owns a website and it works as an SEO checker tool. This means that when using the Google search console tool, you gain a better understanding of how Google views your website and what you can do to improve how it views your page, ultimately working to increase your rankings on search engines like Google. Though this tool uses the ranking factors that are most important and noticed by Google, it is definitely a tool that would also help improve your rankings on other search engines.
Google Analytics
One of the best tools to use to measure SEO performance and metrics is Google analytics. These SEO reporting tools are specifically geared towards measuring and reporting webpage traffic that goes through a page and it also measures the conversion rates if a page has the option to purchase something or follow on to another page. This data is important because it can outline whether or not your content is doing its job and converting web page visits into purchases. Google Analytics is a top-rated SEO tool and if you are looking for a tool to monitor your organic traffic, this is the one for you!
Google Trends
Google trends is a web analytics tool that is used to research what things people are interested in at any given point in time. Many use this SEO tool to get ideas and inspiration for marketing purposes. The different settings ensure that one can look for the different points of interest across various target audiences, identifying the separate trends that may be popular across different groups of people. This SEO tool is great to use if you are needing new concepts and ideas to promote or write about within your business, and many who post on blogs keep up to date with the latest trends by using this tool.
Screaming Frog
A popular free SEO tool is Screaming Frog and this SEO tool is known for its speedy audits and many different and uniquely designed extra features! One of the most popular features is the SEO Spider tool, which is a type of web page crawler that will work through your page and discover faults within the content and structure. This replica of Search engine crawlers and bots ensures that you are able to see and pick up on everything that they do! You are also able to download and crawl up to 500 URLs for free!
Deepcrawl
If technical SEO is what you are looking to improve on your webpage, Deepcrawl is the tool that would be best suited to your requirements. Deepcrawl is a tool that has been specifically designed with functions that aim to improve the technical issues that may plague your web page by going behind the scene and noting any issues with any of the technical elements on your page that may impact the overall user experience. This is extremely important as technical SEO is one of the main things that search engine crawlers and bots will pick up on when crawling your page.
Oncrawl
This SEO tool has many different features, but its most notable one is the SEO crawler. With the ability to analyse around 300 million URLs per crawl, it’s no wonder why this software is recognised as one of the most popular SEO tools to use. The crawler offers one of the fastest ways to analyse content and does so by replicating the same processes as the Google crawlers do to ensure that nothing is missed.
Cognitive Seo
Cognitive SEO is a software that was developed to help brands and businesses increase their organic traffic. This software is often used for its SEO ranking tool and it is commonly used to identify potential issues on your web page and provide the best solutions to these problems, with a clear outline and strategy of how to solve the issues on the page.
How to use SEO Tools in general?
Generally speaking, most SEO tools work by analysing, tracking and outlining the data available both on your webpage and on others. This valuable and insightful information can be used to improve your SEO by giving you all the information you need to create a good web page. Though the above outlines how SEO tools generally work and function, each of the SEO tools available, whether they are free tools or ones you pay for, are used in different ways and for different reasons. Some may be more confusing than others and sometimes data can be hard to analyse on your own, this is when having a team like Markethinkers helping you out would be incredibly beneficial! With our team of professionals behind you helping you to understand each of the elements that improve your SEO, you can be sure that your page will soar up the rankings and that your web page traffic will increase.
What are the benefits of analysing your webpage with SEO tools?
Many who do not use SEO tools to analyse their content and web pages may be confused as to why their rankings are low and their traffic is slowing. Often, the issues that an SEO tool finds are things that can be easily fixed and rectified, whether it’s adjusting the keywords you are using or fixing linking errors, an adjustment here and there can make a world of difference when it comes to your SEO. With so much content, information and so many businesses going online, ensuring that your webpage is ranked highly and receives as much traffic as possible are incredibly important.
Without a high ranking, your webpage will not be as visible as your competitors, no matter how good the product, service or information you are providing is. Analysing your webpage with SEO tools ensures that you are doing everything to increase organic traffic and your ranking on search engines like Google, ensuring you are doing everything you possibly can to make sure your product, service or information is visible to the consumer.
Which SEO Tool would be suitable for you?
With so many different SEO tools on the market and online, it may be confusing deciding on which one would be best suited to the needs and requreimenets of a web page. When deciding on which of the SEO tools would be best for your web page, it is important to analyse the strengths and weaknesses of the page and of your own competition. Many decide to do an SEO audit to determine exactly what needs to be done on a page and this is the first step to improving your SEO and search engine rankings.
It is important that you analyse your web page and find the correct types of SEO tools for you to use as these tools can be influential in helping you to develop your SEO and increase your rankings on search engines. Every webpage or website will have different strengths and weaknesses that can probably be spotted by the naked eye, whether it’s inconsistent content or a lack of correct keywords or things that are a bit harder to find out like broken links. If you have only just begun to learn about what SEO is and how it can impact a webpage and your rankings, it may be best to leave the sleuthing up to the professional. Here at Markethinkers, we will be able to help you determine exactly what SEO tools you would need and what you can improve on! With a team of highly trained SEO experts, you can be sure that your SEO and web page are in good hands.
