What is an FAQ Page?
When running a business or organization, you may come across a number of different questions that you receive from clients that are very similar. To prevent having to repeat the process of answering the same questions numerous times, it would be a great idea to include an FAQ page on your website! An FAQ page, or frequently asked questions page, will be able to highlight the different questions that your clients may have and offer an easy way for these questions to be answered! Not only does it answer questions that a potential customer might have already thought of, but it can also help to answer questions that your customer may not even know to ask yet! FAQ pages are a great way to anticipate the needs of your clients and have the answers ready to go and easy to access! Connecting with your audience in this way helps to instil a sense of trust within your brand, ensuring that customers feel as if you know what they need without them even having to ask!
What Is The Purpose of an FAQ Page?
The purpose of an FAQ page is to supply information that a potential customer may need about the products, services or delivery options that may be available. Having specified questions neatly laid out on an FAQ page will ensure that any questions that customers may need to be answered about your services can be done so with as little effort from their side! If a customer has tons of questions that need to be answered before they will feel comfortable enough to make a purchase, they may decide to rather not buy what you are offering. With an FAQ page, the chances of this happening are greatly reduced, and customers will have the chance to have the majority of their questions answered without even having to ask!
Why Does FAQ Page Matter?
FAQ pages are important because they can help a potential customer better relate to your brand or business! FAQ pages highlight the standard questions that may be asked and present these questions in an easy to read and understand format, giving your customers access to them at any stage of the buying process! Whether you are an e-commerce business that has customers wondering about the delivery time or are in the service industry and have customers with queries relating to costs, FAQ pages are a great way to solve a question without a customer even having to ask!
What To Include In a FAQ Page?
There are many different features that make up a good FAQ page! It is important to do some research on the best tactics and things to include as you develop this kind of webpage for your website. The following are just a few features to make sure you include when creating your FAQ page!
Common Questions
In order for an FAQ page to be effective, the questions that you come up with need to be based on common things that are asked. Common questions can be found by asking customers for any information that may not be on the website that they would have wanted to know or you can go through your page yourself and find out about any information that may not be on any of the web pages. You can also do some research within your industry, if a brand similar to you has an FAQ question, it is more than likely that your customers would be wondering the same thing about the products or services that you offer! Through doing a scan of your competitors’ FAQ pages, you can come up with a ton of relevant questions to include on your FAQ page!
Keep Answers Short
When it comes to the answers that you have on your webpage, it is best to keep things short, sweet and to the point. If a customer is needing specific information, they do not want a long-winded answer, they rather want you to answer yes or no and explain the whys around the question being asked.
Categorise
Some customers may need information about a specific thing and the last thing they want to do is scroll through different questions that they do not need the answer to. By categorising and grouping questions that are relevant to a specific topic together, you can ensure that users are able to easily and quickly find the answers that they need!
Use Accordions
Having panels that expand and collapse as the user needs the answers to the questions that he or she sees is incredibly beneficial. This widget is referred to as an accordion and they help to better structure FAQ pages. If a user clicks on a question, the answer will drop down in a panel that is displayed below the question, allowing the user to see the answer. This ensures that FAQ pages are not too long and that users can easily make their way through the page to find the information that they are after.
Add Links
Adding links and images to the body of the answers on an FAQ page can help users better understand the questions and the related answers. If users are able to easily get to the page of information that they are looking for, it ensures that they can more easily make their way through your website. This greatly improves the user experience and will ensure that users trust the website and the content that is posted!
How to Create an SEO-Friendly FAQ Page?
Use Data To Pick The Right Questions
There is no sense in asking a question that may not be relevant or may not be something that is asked often. You should use data to come up with the different questions to ensure that they are answering things that are asked often. This also helps to improve your website’s SEO as specific keywords that are relevant to your business can be used within the answers! This is vital when it comes to the placement of your web pages on search engine results pages as it can help to promote your website when specific queries are typed into a search engine!
Form Clear Criteria Around Responding
How a website responds to FAQs may differ according to the type of FAQ page and how the responses are recorded. While many companies have a static page with questions and answers that have been pre-recorded and laid out on a page, other websites use AI technology that can help users with questions that they may have! No matter what type of question and response you come up with and include on your website, forming clear criteria around the response is crucial to ensuring that your users are able to interact with your FAQ page.
Offer Multiple Solutions
While the responses to the questions that are posed on your FAQ page should be short and precise, it is vital that you include multiple solutions where necessary. If a question has a few potential answers, be sure to clearly outline each of the possible answers so that users have a full idea of what they need to know!
Track Your Progress
As a business grows, you may find that new questions and answers need to appear on the FAQ page or that some have become unnecessary. By constantly evaluating the questions and the different aspects of your business that are growing and changing and then adjusting your FAQ page accordingly, you can ensure that only relevant questions are being provided on your website. In order to track the progress of the questions that are on your webpage, businesses can use CRM metrics to see whether or not users are actually interacting with certain questions, highlighting those that are relevant and pointing out the questions that may not be helpful. Using the information provided through this metric is a great way to ensure that the questions on your FAQ page are relevant!
Make Your FAQ Page Easy To Find
It’s not useful having an FAQ page that is hard to locate on your website. Your FAQ page should be clearly marked and easy to find, with directions and links directing users to the page at nearly every step of the customer journey. If an FAQ page is not clearly marked and easy to find, it is rendered useless, and you may find that people are contacting you directly with questions that could have easily been answered if they were to have found the FAQ page. It is recommended that a link to the FAQ page be located in the main navigation bar of the website, ensuring that users are able to find information no matter which page they are on!
What are The Effects of the FAQ Page On SEO?
FAQ pages are great when it comes to improving your SEO! Because the FAQ page is made up of different questions relating to your business, the phrases and wording that is used is able to help improve your SEO and draw customers to your website! Search engine crawlers make their way through websites and index different content and relate this back to search queries. If you have a well-worded question, search engines will associate your webpage as relevant when it comes to certain questions that are typed into search engines! This means more people visiting and seeing your webpage, helping to increase traffic and overall revenue!
FAQ pages also represent a website bettering the user experience which has become one of the most vital ranking factors. Having an FAQ page shows search engine crawlers that you are a trustworthy website, and they will therefore want to stream people to your webpage!
What are the Advantages of an FAQ Page?
- Improves the user experience: One of the benefits of FAQ pages is that they improve the overall user experience. When a user has an easy way to find out information about who you are, how you work and what the products and services you sell are like, this means that they have an easy way to determine whether or not they would be interested in purchasing anything from you! FAQ pages are incredibly easy to navigate when done correctly and they ensure that users are equipped with the knowledge and information they need to make an informed purchasing choice!
- Quick access to information leads to quick decision making: When your customers are provided with information that is easy to access and is able to answer any and all questions that they may have, it makes it easier for them to make decisions! Having the correct kind of questions, ones that are relevant and are based on data is important for this reason.
- Improves SEO and ranking: FAQ pages are important when it comes to SEO and they can help to improve your ranking and increase the number of visitors who are streamed to your website! Through posing well-worded questions and ensuring that the information is relevant to who you are and what you do, you can be optimising your webpage without even realising it!
What Are The Examples of FAQ Pages?
The following are a few examples of FAQ pages and how they can be designed in unique and different ways!
Microsoft
Microsoft has taken a minimalist approach to its FAQ page, but the way that it is structured and organised makes it incredibly easy for users to find what they are looking for quickly! The questions are separated under two main headings, “Windows” and “Office”, offering users the chance to choose which platform they are needing assistance with. From here, questions are displayed in a drop-down panel, ensuring that users can see the questions and click on them if they require the information!
Samsung’s FAQ page
Samsung’s FAQ page has a search tool that allows users to easily and quickly find the questions that they need to be answered. Through typing in the question that they have into the question search bar, any relevant query that matches the search will pop up! This is a great and innovative way for a website to present its search page and it ensures that users are able to find exactly what they are looking for!
Buffer’s FAQ page
Buffer’s FAQ page has been very uniquely designed with specifically categorised questions and answers. This allows for users to only be looking at questions that are relevant to the information that they want to know about a specific category of information.
How Can Our Expert Team Help You With Your FAQ Page?
As an element that can help to improve the SEO of a page, we here at Markethinkers are able to help you develop your FAQ page for your website! Whether it is coming up with the various questions and answers or understanding the metrics behind monitoring your FAQ page, we have you covered! With our highly skilled professional SEO consulting and SEO copywriting team, creating your FAQ page and ensuring that it meets all the needs of your business is what we do best, and we would be happy to help with any and all FAQ page requirements that you may have. As a business, juggling and understanding things that are out of your depth is frustrating, so why don’t we handle what you can’t? For more information, please do not hesitate to contact the Markethinkers team!
